News - 2014

12:00 Monday 24 Mar 2014 CWLExciting New Relationship with Laithwaite's Wine as Official Wine and Champagne Sponsor of Aberdeen Asset Management Cowes Week

Cowes Week Limited (CWL) is delighted to welcome Laithwaite’s Wine to join its family of sponsors as the Official Wine and Champagne Sponsor of Aberdeen Asset Management Cowes Week, for an initial two year term.

Laithwaite’s Wine has been discovering and sharing great wines since the 1960s when Tony Laithwaite started shipping wines back from Bordeaux. Their passion for wine, and uncovering new wine regions, remains at the heart of the company today. CWL is delighted to be working with Laithwaite’s Wine and using Aberdeen Asset Management Cowes Week as an opportunity to make finding great wine easier for more people.

As part of the sponsorship deal, Laithwaite’s will establish a Wine Corner enabling those connected with the regatta to enjoy great wine deals throughout the year. During the event itself (2-9 August), Laithwaite’s will create a wine garden in Cowes Yacht Haven for visitors and competitors to relax with a glass (or bottle) of wine or Champagne after a day’s racing, they will also have a wine ‘hub’ on The Parade where visitors can sample wine and take part in tutored tastings.

Commenting on the announcement, Tom Laithwaite, Director Laithwaite’s Wine said: “We are delighted to be partnering with such a sporting and social institution. This event gives us the perfect opportunity to showcase our diverse range of wines and Champagne to an audience that’s the ideal demographic fit for our business. We look forward to sharing in the celebrations in August. Cheers!”

Cowes Week Limited’s Sales & Marketing Director, Michelle Warner, added: “It’s fantastic to be working with Laithwaite’s Wine and to use our event as a platform to help further build on the success of such a successful British company. Through Aberdeen Asset Management Cowes Week, we look forward to introducing new people to the delights of Laithwaite’s wines and Champagnes, not only during the period of the event but throughout the rest of the year too.”

A range of Laithwaite’s wine, sparkling wine, and Champagne products will be available during the regatta, which takes place 2 – 9 August 2014. The Aberdeen Asset Management Cowes Week Wine Corner will be launched in the near future, so watch this space!