News - 2014

11:00 Wednesday 17 Jul 2013 Trish JenkinsMount Gay Rum offers a slice of Barbados at Aberdeen Asset Management Cowes Week

As a supporting sponsor, Mount Gay Rum will once again be bringing a Caribbean vibe across the Atlantic from the Island of Barbados to the world famous sailing regatta, Aberdeen Asset Management Cowes Week.

Thousands of competitors in hundreds of boats will challenge each other in the Solent waters, famed for its nautical legacy, strongly linking Cowes - the Isle of Wight sailing Mecca with its more tropical counterpart - Barbados, the coral reefed Island and birthplace of rum.

Brand Manager, Alvin Saal is delighted to be associated with one of the UK’s most successful sporting events: “It’s a great opportunity for us to be a part of Cowes Week again this year. Mount Gay Rum has long been associated with sailors and the sea and as the official ‘Regatta Rum’, competitors can enjoy a Mount Gay Eclipse and Ginger Beer after a competitive day on the water.”

The hottest ticket in town, the Mount Gay Red Cap Party:
On Thursday 8th August, competitors will be queuing round the block to enter The Mount Gay Rum Red Cap crew party at Peppermint Shepards Wharf, Cowes as only the first 500 will be rewarded with one of the most cherished mementoes of any regatta – the coveted Mount Gay Rum Red Cap for Cowes Week 2013. Tickets will be available throughout the week from the Shepards Wharf Crew Bar and the £8 entrance includes a Mount Gay Rum cocktail. The evening includes a Caribbean beach themed party featuring live music, giant deckchairs, a Caribbean BBQ, games and a Rum Shack.

Supporting events & Sampling
With its official Regatta Rum status, Mount Gay Rum will be busy throughout the regatta supporting some of the varied social events as well as running a daily ‘hunt the barrel’ competition on Cowes Radio which is listened to by many of the competitors and visitors to the spectacular regatta. Along with sampling activities, Mount Gay Rum will be served at venues throughout the town, helping to bring a real Bajan feel once again to this year’s Aberdeen Asset Management Cowes Week.

Sailing greatness comes in just one colour – RED:
The Mount Gay Rum Red Cap is a symbol of accomplishment in the sailing community. Sailors at Mount Gay Rum sponsored regattas around the world are awarded with a Red Cap and they can only be worn by sailors who taken part in the regatta.