Mount Gay Rum's connection to sailing is not just a sponsorship - it's part of our DNA. We're thrilled to celebrate our renewed collaboration with North Sails Cowes Week for the 5th consecutive year, especially as Cowes marks its 200th anniversary! This long-standing partnership brings us back to the world's oldest sailing regatta, where we're excited to reconnect with thousands of sailors.
It was 43 years ago, in 1983, that the iconic Mount Gay Red Hat was born at the Admiral's Cup, a special request that quickly became a global phenomenon. Today, these coveted Red Hats are a sailor's collector's item, proudly worn at every Mount Gay sponsored regatta worldwide. Take a chance to win one of the Mount Gay Red hats from North Sails Cowes Week Regatta 2026!
"Our Mount Gay Red Cap isn't just a symbol; it's a badge of honor, a shared testament to accomplishment within the global sailing community. For us at Mount Gay Rum, our connection to sailing runs deeper than sponsorship – it's woven into the very fabric of our heritage, a passion shared for centuries. From the refreshing Eclipse Black & Stormy, a true sailor's favorite after a race, to a smooth Mount Gay XO on the rocks or as a delightful Coco Hill at the Captain's briefing, our rum marks moments of triumph, camaraderie, and reflection.
This year, our partnership feels even more precious as we proudly sponsor Cowes Week's 200th Anniversary. To mark this milestone, we're thrilled to unveil our newest release, exclusive to the UK: Mount Gay Bajan Spiced! We can't wait to bring the energy and celebrate at Cowes."
Maud Tsassis, Mount Gay Brand Manager