News - 2012

12:00 Thursday 7 Jun 2012 Mount Gay Rum offers a slice of Barbados at Aberdeen Asset Management Cowes Week

Photo: Owen Buggy/Plugphotography.com

As Supporting Sponsor, Mount Gay Rum will once again be bringing a Caribbean vibe across the Atlantic Ocean from the Island of Barbados to Aberdeen Asset Management Cowes Week.

Thousands of competitors in hundreds of boats will challenge each other in the Solent waters, famed for its nautical legacy, strongly linking Cowes, the Isle of Wight sailing Mecca with its more tropical counterpart, Barbados, the coral reefed Island and birthplace of rum.

Brand Manager, Alvin Saal is delighted to be associated with one of the UK’s most successful sporting events, particularly in this Olympic year:

“It’s a great opportunity for us to connect and reward our loyal followers: the sailing community and also introduce the premium rum brand to new consumers. Mount Gay Rum has long been associated with sailors and the sea and as the official ‘Regatta Rum’, competitors can enjoy their favourite Mount Gay Rum after a competitive day on the water.”

With its official ‘Regatta Rum’ status, Mount Gay Rum will also be supporting and sampling both Mount Gay Eclipse Rum and Mount Gay Extra Old Rum at a number of events and hosting consumer, trade and yachting press. Competitions in local and national print media and radio, as well as sampling activities, Caribbean music and Mount Gay Rum being served at venues throughout the town, will bring a real Bajan feel to this year’s Aberdeen Asset Management Cowes Week.

As much as sailors love Mount Gay Rum, they equally love Mount Gay Rum Red Caps from regattas around the world. Many aspire to collect one from every regatta they have sailed in. This year, the first 500 competitors to enter The Mount Gay Rum Red Cap crew party at Peppermint Shepards Wharf on Thursday 16 August, will be rewarded with one of the most cherished mementoes of any regatta – the coveted Mount Gay Rum Red Cap! Tickets will sell out fast for the party which features live Caribbean music and theming, as well as Mount Gay Rum cocktails.